1. Branding
2. Packaging
3. Print design
4. Photography
Brand identity
Final Project

A new and fresh perspective of yerba mate in the commercial world. Our brand reaches to a market of individuals who aspire to wake up each day with the motivation to reach their goals, halfpastmate is for everyone. A brand people can connect to and relate to, carrying an essence of the bright South American roots of yerba, which embraces people to colour their lives with energy and fun. The lifestyle of living through the cyclical nature of the sun, ensuring a healthy way to feel grounded and connected to both sunrise and sunset. A drink to get you through the morning and one to get you through the night.
All photos and products were made by me.

© guesswhodesigns