1. Art direction
2. Layout design
2. Layout design
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2023
2023
Philips
We were asked to create a design for Philips sonicare along the metro escalators, targeting a young Gen-Z audience. The solution created was to introduce bright colours to engage your eye, and to include messages that keep you interested throughout the ride.
We were asked to create a design for Philips sonicare along the metro escalators, targeting a young Gen-Z audience. The solution created was to introduce bright colours to engage your eye, and to include messages that keep you interested throughout the ride.
![](https://freight.cargo.site/t/original/i/e95f3b5e1e0f28488578e61f4059479312720ac375316b1b4753201e25ca3719/IMG_9483.jpg)
![](https://freight.cargo.site/t/original/i/4c7f6f348bff58b4a2c3ddbd1bf48795d29adef117b3c15393855dbef9b8e387/ezgif-1-6d3b0edd25.gif)
![](https://freight.cargo.site/t/original/i/e9633f427e9a36cf31f7f9b5ce59aae3d4c68a281b45a13f7a21560188bf1f96/01.1.png)
![](https://freight.cargo.site/t/original/i/de0bdf726f2223e88e3b6b1980e9060ee122b0b9bd543ca0f0c74dc753c396a5/01.2.png)
![](https://freight.cargo.site/t/original/i/20fbf5dc5d46ce65bc221f1dfb8a10de5fc096c6341aee354d01aec8866d1a17/01.3.png)