1. Logo design
2. Brand identity
Concept proposal

I felt the Lidl logo needed an uplift as it remains unchanged from the original from 1930. Aimed to create a new modernised logo and identity of the original logo. Updating the visuals to appeal in modern contemporary world, without steering away too much from its original motive and overall visual. As a very popular established brand, it may be hard to rebrand completely, so in these cases a renewed version would keep customers and the company’s morals.

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