1. Logo design
2. Visual identity
3. Brand manual

Given the task to rebrand, it was important to go into the root of the brand and fully understand their purpose and what message they want to convey. It was then clear to use the idea of directions as we belived it was a good message that defines them, since at Kamdu, you can find yourself and expand your knowledge. 
The logo is derived of multiple arrows and holds many symbolisations, which allows us to have a strong visual identity using these elements. Creating brighter colours and strong brand shapes, we were able to uplift the brand to a more fresh and playful brand.

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